Britton’s Pharmacy is committed to protecting your privacy. We believe in using your personal information to make things simpler and better for you.
We will always keep your personal information safe and will never sell it to third parties. We will be clear and open with you about why we collect your personal information and how we use it.
Where you have choices, we’ll explain them to you and respect your wishes.
Who’s in control of your information?
We may share your personal information among these companies in order to provide, and keep you informed about, our products and services, to handle any complaints or queries, and to give you the best customer service we possibly can.
However, we will only send you marketing material if you have agreed that we can do so.
Information we get from you
Britton’s collects personal information about you whenever you shop with us or use our services. Some of it is information you give us directly when, for example, you place an order on brittonspharmacy.ie, sign up for a Britton’s loyalty card or have a prescription filled in one of our Pharmacies. Other information is collected indirectly, for example when you use your Loyalty Card in store or post comments on our Facebook page.
Information we collect online: Cookies
We also use ‘Pixels’, or ‘Transparent GIF files’, to help manage our online advertising. These are files provided by our advertising management, that can recognise a unique Cookie we have placed on your web browser. This in turn helps us learn which advertisements are most effective at bringing users to our website. The information collected in this way is anonymous, and does not contain any information that identifies you personally.
Making our website work:
These Cookies are essential so that you can move around the site and login to the secure areas. Without them you would be unable to shop on the website or access your account.
Monitoring and improving the performance of the website:
These Cookies collect information about how visitors use the brittonspharmacy.ie site, e.g. which pages they visit most often and whether they see error messages. The information is combined so it does not identify individuals, and we use it only to help us improve the way the website works.
Enabling the features of the website:
These Cookies allow our website to remember choices you have made, such as your user name or the region you are in, and help us provide you with a better, more personal experience. For example, they may allow you to watch a video clip, comment on a blog or add a product review.
Marketing and advertising:
These Cookies are used to deliver adverts that are more relevant to you as well as to limit the number of times you see a particular advertisement and to measure the effectiveness of advertising campaigns. The Cookies remember that you have visited a website and this information may then be shared with other organisations for advertising purposes. They’re also used to enable price-comparison sites to work.
What are ‘Flash Cookies’ (or ‘local shared objects’)?
Brittonspharmacy.ie may use Adobe Flash Player to deliver video content and interactive product images. Flash Cookies are stored on your device in a similar way to other types of Cookie, but they’re managed differently by your browser.
If you wish to disable or delete Flash Cookies, you can do this through Adobe Flash Player security settings, but please note that you may then be unable to view certain types of information and content on our site.
Restricting or blocking Cookies
If you’d still prefer to restrict, block or delete Cookies from brittonspharmacy.ie or any other website, it’s easy to do in your internet browser. Each browser is different, so you’ll need to go to the ‘help’ menu on your browser and look for how to change your ‘Cookie preferences’.
Your privacy and shared computers
If you login to brittonspharmacy.ie from a shared computer, such as in an internet cafe or from a colleague’s computer at work, Cookies may cause your email address to display in the login field to anyone who uses the site on that computer after you. You can avoid this by clearing the Cookies stored by the web browser. The option to do this is normally in the ‘Tools’ dropdown menu at the top of the browser window.
Information we obtain from other sources
From external companies
From time to time we may supplement the information we hold about you with data from other commercially-available sources, such as the electoral register and companies that collate and update data. This helps us keep our records up to date and learn more about our customers so we can continue to improve our products and services.
Occasionally, for marketing purposes, we may obtain lists of potential customers from external companies. We will only deal with reputable companies that take privacy and data protection as seriously as we do, and we will always let you choose not to receive further marketing material from us.
Information about your health
When you use our services, some of the information we collect may be about your health and include data from healthcare providers such as your GP or hospital. We understand the sensitivity of this information and will only use it to provide you with these services and fulfil our legal and contractual obligations.
If you have told us that it’s fine to send you marketing, we may send you offers on healthcare products you sometimes buy. We will never use information about your prescriptions for marketing, although we may use it to let you know about services we provide that might be useful and relevant to you. For example, when you collect a prescription a Britton’s Pharmacist might ask if you would like to take advantage of our Winter Flu Vaccination Service or other similar services that may be relevant and useful to you. These services are voluntary but if you choose to use them we will need to ask you some health-related questions. The information you give us in response will only be shared with the relevant health bodies where applicable, and with companies that carry out aspects of the services on our behalf. We won’t use it for any other purpose.
Information provided by other people on your behalf
If someone books an appointment on your behalf, for example a Winter Flu Vaccination appointment, we will ask them for basic details about you, which may include health details. This is to ensure we book you in for the right type and length of appointment with the correct healthcare professional. Of course, we’ll check with you when you come to your appointment to make sure the information we’ve been given is accurate.
If you’re booking an appointment for someone else, please make sure they are happy for you to provide this personal information on their behalf and that they understand why we need to ask for it.
How we use your personal information
Providing our products and services
We use your personal information to provide our products and services, respond to queries and comments and provide you with the best possible level of customer service. We may use it to contact you about orders you have placed; appointments you have booked or to send you reminders (e.g. about repeat prescriptions or when your next flu vaccination is due). We may also contact you in emergency situations such as an urgent product recall or where we have a duty of care to notify you of information that relates to your health.
Learning more about you
We’ll consolidate the information we hold about you across the businesses within in the Belmire (Ireland) Ltd. Company and the different channels you use to interact with us (e.g. website, stores, social media, correspondence etc.). We do this to keep our records accurate and up to date, provide you with a seamless and consistent service and build a clearer picture of our customers both as a group and as individuals. By understanding you better we can offer you the best and most personalised service we can, but don’t worry – we will only send you marketing material if you have agreed that we can.
Marketing and advertising
We may analyse your personal information, including the products you view and buy, your browsing habits and other ways you interact with Britton’s Pharmacy, to evaluate the effectiveness of our advertising and to help us provide more relevant offers, advice and information. Rest assured, however, that we will only send you marketing material if you’ve agreed that we can and that we will never use sensitive information about your health in this way. (See ‘Information about your health’ above for more details about how we obtain and use health-related information.)
You can change your mind about receiving marketing material from us at any time by contacting us directly or logging into your account on brittonspharmacy.ie. Please be aware that, as our marketing campaigns are prepared well in advance, you may still receive material by post for up to 2 months, and by email or text for up to 28 days, after updating your preferences.
You can also opt in or out of receiving our e-newsletters on a variety of health-related topics, as well as ‘weekly offers’ emails by contacting us directly. Alternatively, you can click on the link at the bottom of any email we have sent you to opt out on that particular type of email.
Crime prevention and detection
To protect our customers, our staff and our business, we may use your personal data to help prevent and detect crime. We use CCTV to record images in our stores, and when you place an order on our website we carry out identity verification and fraud prevention checks, validating the personal information you give against appropriate third party databases.
If you require access to CCTV footage (for example, if you are the victim of a crime that takes place on Britton’s premises), you should write to us at:
We will ask you to provide proof of your identity, the date and approximate time of the incident you wish to view and as much detail as you can to help us locate the correct footage. We will do our best to help, but there are situations in which we may be unable to make CCTV footage available to you, such as where the incident occurred some time ago or if we believe that allowing you to view it would breach someone else’s privacy.
As a Pharmacy-based retailer, research is vital to our business. Occasionally, we contact customers who meet a particular set of criteria, including health-related factors, to invite you to take part in market research activities such as customer surveys, questionnaires or focus groups. Again, we will never pass your personal information to external companies for this purpose without your consent.
Sharing your information outside Belmire (Ireland) Ltd.
Companies that provide services on our behalf
We share your personal information with companies that provide services on our behalf, such as printers, couriers, mailing houses, manufacturers and suppliers. We always ensure these companies give your information the same level of care and security as we do. If your information is to be sent outside Europe, we make sure it will be subject to standards of protection and security that are as high as those Britton’s uses here in the Republic of Ireland.
Sharing with health service bodies
We share information with health service bodies to fulfil our legal obligations as a provider of Pharmacy services, or where we have a duty of care to do so. We will not use health-related information in any other way, although we may use the contact details you give us to send you reminders about any follow-up appointments.
We may share your personal information with third parties where required or permitted by law, if we believe we need to do so to protect our rights, or to comply with legal proceedings. In such cases, we will always do so legally and with due regard to your privacy.
From time to time we may contact you with special offers on behalf of brands we stock, but we will never share your data with those brands for them to use in their own marketing.
Changes to our business
If ownership of all or part of our business changes or we undergo a reorganisation, we will transfer your personal information to the new owner or successor company so we can continue to provide our services.
How long do we keep your personal information?
We hold your personal information for as long as we have a legal or business reason to do so, which generally means as long as you remain a Britton’s customer or as required to meet our legal obligations, resolve disputes or enforce our agreements. To fulfil our obligations to health services, regulatory or similar bodies, we may need to retain health-related personal information for a period of time after you cease to be a Britton’s customer. We will always store it securely and will not use it for any other purpose.
Staying in control of your information
We respect the fact that your personal information is your information, and we’ll make it easy for you to update or change your personal details or marketing permissions. Please help us to help you by letting us know if your contact details change or if you spot any errors in the information we hold about you.